Behaviour
What gets practised becomes your culture. But without a shared understanding of “good” safety behaviours, it’s hard to build trust – and even harder to keep safety and performance on course. Even well-meant actions like speaking up or intervening can be perceived differently across cultures and ranks. This is why alignment is crucial
Our behavioural framework gives you a practical, shared guide to the daily behaviours that build trust, drive safety, and elevate performance across your organisation.
Defining and Aligning Behaviours with Safety I’s
We have seen organisations that…
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- Focus on improving systems and procedures because behaviours seem “too soft” – yet still struggle to bridge the gap between rules and real-world actions
- Promote good company values like “Reliability” and “Safety” – but still face inconsistency in how those values show up in daily practice
Here’s what we have learned: Even the best procedures and values can fail without clear behavioural expectations. Unclear expectations breed inconsistent safety and unpredictable performance.
This is where the Safety I’s make a difference.
The Safety I’s™ is a simple, hands-on, and practical behavioural framework developed by Green-Jakobsen. It aligns individuals, teams, and the organisation around five core behaviours that foster an open and trusting atmosphere – a prerequisite for proactive safety and high performance.
What Safety I’s Can Do
- Serve as the foundation for creating clear expectations of employee safety behaviours
- Define the level of competency to be achieved
- Provide a safety leadership tool to help leaders give feedback on behaviour
- Act as a starting point to ’legalise’ communication among colleagues regarding their own, others’, and shared safety behaviour performance
- Ensure accountability towards safety through the implementation of defined safety behaviours, e.g., Green-Jakobsen’s Safety I’s
A client adopted the Safety I’s as their behavioural principles and painted their basketball court on board to serve as a visual reminder.
The 5 Safety I Behaviours
Each Safety I follows a two-way principle – you give and receive, lead and follow, share and learn.
Insight
Seek and share knowledge
Innovation
Explore and welcome better ways
Influence
Lead and be led by example
Intervention
Correct and accept feedback
Integration
Prioritise safety at all times
Well-Defined Behaviours Impact Safety Culture
Safety I’s guided behaviours help improve the safety language among crew members. When leaders (officers, team leaders, etc.) encourage crew members to speak up during meetings/talks (Insight, Integration) and when all ranks dare to stop unsafe acts (Intervention), they also allow each other to discuss and change behaviour or the way things are usually done (Influence, Innovation)—thus creating an open and trusting work environment.
